NuXta by Think Forward is a design project for the first boutique of an emerging fashion brand liberating and celebrating women. The design creates a signature visual identity by interpreting the brand name – NuXta /the ancient Goddess of the Night/.
The mysticism of the night is embodied by the use of hidden light, dark colours, and materials such as black marble, black leather, delicate silver-gold metal elements. The metal furniture inspired be Nuxta harness frame the space symmetrically, following the ancient architecture principle. Their design is mobile allowing different configurations of clothing items. The back wall of the boutique consists of three sections – glass shelves for sunglasses, a metal stand for scarfs, and a middle jewellery stand. The centre of the boutique is marked by a jewellery table with a granite top. Separated by a velvet curtain the dressing room contains a three-legged hanger chair inspired by ancient furniture design.
Photography: Niki Dinov, Galina Milkova